Affiliate Marketing Strategies – 2 Steps to Find a Hot Niche, 3 Steps to Select a Winning Product

Confused about what to sell as an affiliate? Worried your affiliate marketing strategies will fail? Top affiliates sell what people are already buying. Here’s how to find a hot niche and winning product.

Two Steps to Selecting a Hot Niche

Go to ClickBank and choose one of the nine categories. Whichever one strikes your fancy works fine as you’ll find gold in all of them. Leave the keyword field empty and browse through the products using Sort by: Popularity. This will reveal which niches and products sell well.

1) Test interest level.

Look at the last item in the line under each product listed–grav. A big number after grav shows the niche has ready buyers. If you chose the computing and internet category in ClickBank, you may see a registry cleaner in the top spot and with a high grav number.

Test this with the Google keyword tool (KeywordToolExternal) where you search for a general term for the niche. Search for registry cleaners in the keyword tool. A monthly search volume of 5000 is good, more is great. Still looking good, right?

2) Test competition level.

First, look for at least three competing products in ClickBank. There are more than three registry cleaners.

Second, with your browser do a Google search for “registry cleaner” and see how many Google Ads appear on the right. Five or six ads indicate that affiliates make money from their ads. When I checked there were eight ads. You’re ready to find which product to pick.

Three Steps to Selecting a Winning Product

1) Look for healthy ClickBank statistics. See the line of symbols/numbers in the ClickBank search results you got before? Here’s what those notations mean to you.

  • $/sale — average amount earned per affiliate per sale, a number that can be driven down by refunds and chargebacks. If the number is less than the next number (we’ll get to that in a minute), it’s a signal that customers demand refunds. Not so good.
  • Total $/sale — Go for a minimum of $20 to profit from your affiliate marketing efforts.
  • %/sale — average percentage commission earned per affiliate per sale. You want at least 50%.
  • %refrd — fraction of product owner’s total sales that are referred by affiliates. You want to see 70-90% as that suggests lots of affiliates make a generous commission on this product.
  • grav: numerals — an estimate of the number of affiliates with at least one sale in the last 30 days. Look for a product with 50-100 which indicates affiliates do sell it, but not too many, so there’s room for you at the table.

When you find a product that has all the right numbers, and you will, go on to step two. ErrorFix and RegDefense numbers look good.

2) Look for a professional sales page.

A good sales page is crucial to your success. Visit the sales page, read it and see if it motivates YOU to buy. Some great products have lousy sales pages that turn off customers. Pass up a bad sales page. If you like the sales page, go on to step three. Luckily, most are good. ErrorFix and RegDefense sales pages look good.

3) Check for ready affiliate marketing tools.

Go to the product web site and check out the affiliates section. You don’t want to rely entirely on your own devices and have to invent enticements. More and more smart product owners supply you with a wide array of tools like PPC keywords, ad copy, email ad copy, banners and support. Both ErrorFix and RegDefense offer lots of tools–everything but sample articles.

So these two products pass all the tests. With these new affiliate marketing strategies on how to find a hot niche and select a winning product people already buy, you can finally succeed as an affiliate.

Best Affiliate Program: Choosing The One From The Multitudes

The Internet is the most important information tool in the world today. It is a superhighway with literally tens of millions of people logged into it everyday. Indeed, the Internet has benefited mankind tremendously in the past couple of decades. It has made invaluable information and knowledge accessible to anyone anywhere.

With the Internet, the world has shrunk into just a click of the mouse. Everybody can communicate and reach out to anybody–cheaply. It was only a matter of time before entrepreneurs realize the full potential of the Internet in the world of business and money making. Prior to the Internet, a business needs physical or tangible merchandise to sell to consumers; but today, through affiliate programs, entities can make money out of websites in the Internet.

So you might ask what affiliate programs are and how do they work. Well, to fully appreciate the concept of affiliate programs, you have to think of it as some mutual relationship much like that of an Egyptian plover bird and a crocodile. The plover bird feeds on other organisms parasitic to the crocodile, while the crocodile provides intimidating protection against the bird’s predators.

Affiliate programs work the same way; it is basically a mutual cooperative venture between your website and another entity’s website that is already in the business of selling products and services over the Internet. In this venture, you direct your website visitors to your partner’s website; thereby, increasing the number of people becoming aware of your partner website’s products or services and effectively increasing the chances of people buying from your partner. As a reward, you are paid commissions. In short, you are performing as a marketing agent or referral arm for your partner website.

Affiliate programs are a great way to earn online. But conquering the world of affiliate programs needs patience and dedication. Finding the best affiliate program for you means knowing which affiliate program will give you more benefits and lesser disadvantages. Here are a few pointers to consider in finding the best affiliate program for you.

Research, Research, And More Research

If you pile up all the websites in the Internet offering affiliate programs, you might be able to construct the first stairway to the moon. And a chunk of these websites offer nothing but crap. It is therefore important to do a lot of researching about the affiliate programs you want to join. You can look for information over the Internet and by contacting other members of the affiliate program you are eyeing. It is always good to be a hundred percent sure than to be fooled by someone you have not even met.

Think Commissions

You are joining affiliate programs and agree to invest some of your time and efforts as a marketing agent of some online entrepreneur with the hope that you are to be paid with good commissions. Different affiliate programs widely vary in terms of the commissions they pay. Some programs pay higher commissions as an incentive for affiliates to work harder. There are also programs that do not pay well. Still, some other programs do not pay at all; so beware of cheating affiliate programs.

The Matter With Products Or Services

In the olden times of real world merchandising, every merchant or trader has a unique product or industry to sell. That was why they used to hate Jacks-of-all-trade. This philosophy also applies to online shops, and therefore the affiliate program you might wish to join.

An affiliate program website has a better chance of raking big money online–therefore, bigger commissions for you–if it offers a specialized product that targets a large population of potential users. So look for affiliate programs that sell a few specialized quality products, instead of a program that offers everything under the sun.

A Word About Experience

Experience is an invaluable gauge for a particular affiliate program’s performance and reputation. Make sure in your research that the affiliate program you intend to join is experienced in handling its business with its customers and its affiliates. More often than not, an experienced affiliate program provider is aware of current trends and what system should work or not.

An experienced program is an assurance in itself that it will not cheat its affiliates. An affiliate program is not like multi-level marketing where being first is always the best position; quite the contrary, long existing affiliate programs which you join very late in the game may prove to be your best choice.

The Worst Affiliate Marketing Strategy You Can Possibly Have

People starting out as an affiliate marketer usually realize that they need an affiliate marketing strategy. Unfortunately the affiliate marketing strategy often adopted is to promote their affiliate link anywhere and everywhere they can think of and send those who click on it directly to the website of the affiliate merchant.

Quite simply – that is the worst affiliate marketing strategy you can possibly have.

Let’s discuss why that is the case.

At first, you may be inclined to say – what’s wrong with that affiliate marketing strategy? After all, I earn a commission on every sale that is made. True enough – but now take a look at the long-term implications.

Firstly, the long-term benefit of your referral goes to the merchant, not you. Although you earn a commission, he will have gained a subscriber to his/her list and so can market other products to that person, over and over again. In other words, although you made the effort and earned an initial commission, you will not get a single cent for all those future sales.

Secondly, the large percentage of the people who click on your link and go the merchant’s sales page will not buy the product. A conversion rate of 2% for sales pages is regarded as a creditable effort so that means 98% of those people you sent to the merchant will not buy. However, you can be pretty certain that the merchant will have a way of capturing their email addresses. He may not get all of them but those he does get will then receive future offers and may become future customers. His customers – not yours!

So adopting that affiliate marketing strategy will result in you missing out big-time.

So the lesson to be learned is, whatever else you do, capture your visitors email address. Offer them a free product or service to entice them to give you that all-powerful email address.

Suddenly your strategy takes on a different complexion altogether. It might go something like this…

  • You set up a blog or website and offer a free download in return for the visitors email address. The download can take many different forms – ebook, report, video, audio – just make sure that it is on a theme related to the product you are promoting
  • Send the sign-ups to a thank you page that confirms their subscription and refers them to their email for their download link. However, at the foot of this page you also encourage them to continue by clicking on a link which is, of course, your affiliate link to the product your are promoting.

Can you see the powerful difference?

Your new affiliate marketing strategy results in you beginning to build a list. You still pick up commissions from your referrals but you now have the opportunity to:

  • promote your affiliate link over and over again in a variety of ways
  • build a relationship with the subscriber to earn their trust so they often buy your recommendations.
  • promote not just ONE product, but many products over time, all earning you commissions
  • learn more about your subscribers so that you can tailor your offers to give them what they want

So now you are warned – avoid that worst affiliate marketing strategy where you simply promote your affiliate links. Instead, be a smart affiliate marketer and adopt the strategy of list building and promoting your list.